Shareholders
OPEN OIL MARKET: 2024 results and key achievements
For the OPEN OIL MARKET group of companies, 2024 was a period of technological transformation and strengthening its position in the digital petroleum product trading market.
Despite challenging economic conditions, our company implemented a number of strategic initiatives aimed at optimizing the customer journey, developing the technological platform, and expanding the marketplace's functionality to enhance loyalty and attract new users. 75 million rubles were invested in platform development and project expansion:
- A server cluster for development and testing was launched, which accelerated the introduction of new features.
- Landing pages for key marketplace suppliers were created to increase their visibility.
- New lots, the ability to reserve fuel volumes, and set prices upon request were added.
- A function for selling from multiple companies for one user was implemented.
- The API was refined for integrations with third-party services.
Improved user experience
Seller and buyer personal accounts redesigned with direct communication functionality added between them
Updated shipping cost calculation system to increase transparency.
Added ability to work with marketplace data arrays
Integrated automatic document generation mechanism for orders
Improved marketing and financial tools
Launched bonus account and bonus operation system (accrual/debit)
Added promo codes and a section with offers for them.
Integrated with Alfa-Bank for targeted installment product
Updated mobile applications for iOS and Android
The development of the OPEN OIL MARKET digital platform in 2024 focused on creating conditions for business scaling and increasing user activity. The number of registered companies increased more than 3 times: from 453 in 2023 to 1,513 in 2024. This growth was achieved by introducing a preferential subscription to the service, which attracted new participants to the platform. The number of regular buyers grew by 35%, and the number of suppliers by 11%, indicating the gradual formation of a sustainable ecosystem.
In 2024, over 80 thousand tons of fuel were sold on the wholesale marketplace for a total amount exceeding 5.8 billion rubles. The average transaction value on the platform was 1.1 million rubles. The largest number of transactions was recorded in the 4-10 ton segment — 2,474 transactions totaling 837 million rubles. The most voluminous category of the marketplace remains the 20-30 ton segment, where over 53 thousand tons of petroleum products were sold for 3.6 billion rubles with an average transaction value of 1.6 million rubles. Shipments were made from 91 product warehouses across Russia (80 warehouses in 2023).
The main consumer demand in the small-wholesale petroleum products market is concentrated in the diesel fuel segment — its share reached 77% of the total sales volume. The most popular gasoline on the marketplace is AI-92 (12%), while demand for AI-95 accounts for 4% of transaction volume. The largest consumer segments in 2024 were trading companies, freight carriers, agricultural sector representatives, construction companies, and gas station networks.
Key financial indicators of the OPEN OIL MARKET group of companies
| 2023 г. | 2024 г. | |
| Number of users (suppliers and buyers), pcs | 453 | 1 513 |
| Revenue (excluding VAT), thousand rubles. | 4 255 718 | 4 811 576 |
| Intangible assets, thousand rubles. | 31 747 | 49 488 |
| Net profit after tax, thousand rubles. | -12 451 | -3 868 |
| Loan portfolio, thousand rubles. | 109 600 | 74 600 |
- Revenue (excluding VAT) reached 4,811,576 rubles, which is 13% higher than in 2023. The revenue growth rate differs from the user base growth rate, as new participants use preferential tariffs.
- Net profit after tax improved: losses decreased 3-fold - from 12,451,000 rubles in 2023 to 3,868,000 rubles in 2024. This indicates the effectiveness of the chosen monetization strategy.
- The company also optimized its loan portfolio from 110 million to 75 million rubles.
- And increased intangible assets from 31,747,000 to 49,488,000 rubles.